Instagram is one of the most powerful platforms out there when it comes to marketing your business. However, it can also be totally ineffective and a complete waste of time if used incorrectly. In this blog post, I’m going to be outlining some of the most common mistakes that entrepreneurs make today when marketing their business on Instagram, plus how to fix them!
If your goal is to become a pro on the platform, connect with new or potential clients, and build a strong community around your brand, then make sure to avoid the following:
1. Posting Too Often
We’ve all heard the saying that less is more, and this is especially true when it comes to Instagram. You don’t have to be posting ‘more’ in order to fight the algorithm or grow your following. When you post content that is of high quality, you simply cannot be posting content 24/7. If you’re struggling to create high-value content, try decreasing your posting frequency. Quality takes time.
With that being said, it takes me onto my second point…
2. Not Finding The Right Balance
Instagram is a very personal platform, hence why it’s so loved by many all over! However, due to its ability to be such an intimate platform, this can provide a tough balancing act between personal content and authoritative content. This is something that each entrepreneur must master for themselves.
Too often, I see many business accounts functioning more like a personal account – providing an overload of personal connection, but lacking in real value. Likewise, I also see many accounts remaining too promotional, promoting message after message but lacking in personal connection. Experiment with your content and message. Inject personality, but also make sure that your content is supporting your brand and giving some sort of value.
3. Using The Wrong (#) Hashtags
More often than not, businesses on Instagram use the wrong hashtags to attract their audience. Instead of using hashtags their ideal clients would use, they’re instead using hashtags that their industry competitors are using. Instead, focus your efforts on finding the right hashtags for your audience by doing a bit of hashtag research. Research your most engaged community members and take note of the hashtags they’re using.
4. Spamming To Gain Followers
Shoutout to the businesses on Instagram buying followers, using the follow/unfollow method or using bots for engagement. We see you! Engagement is meant to be compassionate and genuine, not false and automated. Remember, the quality of your audience will always reflect the quality of your input and engagement, and ultimately, your business.
5. Trying To Do It All At Once
Between posts, stories, Instagram Live and now Instagram’s latest feature IGTV, there are many ways to promote your message on Instagram, but that doesn’t mean you have to use them all. Experiment and figure out what your audience responds to best and lean towards that.
Download the E-Book: A Beginners Guide: Instagram For Business