When it comes to building your email list, there are numerous reasons why you should be making this your primary focus if you want to grow and expand your business. When somebody leaves your website, there is a high possibility that they will forget about your brand and never come back again. However, if somebody was to visit your website and sign up to your newsletter, then you’re able to start a conversation with them!
It’s said in marketing theory that a person must come into contact with you seven times before they’re actually willing to make a purchase with you. If you have an email list with an already built-in welcome sequence and you send out regular email campaigns, then you’re able to hit those seven touch-points easily.
If you feel like you’re ready to increase your newsletter signups and grow your audience, follow my favourite and highly-effective tips below on how to grow your email list!
1. Lead Magnets
If we’re all being honest here, nobody wants another useless email in their inbox that they aren’t going to read unless it serves purpose to them. This is why you have to ensure that you’re giving people a reason to signup to your newsletter. A lead magnet is essentially a ‘freebie’ that a subscriber receives for opting-in to your email list. The most important thing to note about a lead magnet is that it attracts your target audience and highlights your expertise.
If you’re thinking of introducing lead magnets into your marketing strategy, here are some popular examples:
Once you have your lead magnet ready to go, it’s time to start offering it to your website visitors! To increase your chances of signups, have your lead magnet positioned in these places on your website to enhance its visibility:
When entering a website, the header bar is one of the first things your audience will see as it’s at the very top! Make sure that it clicks-through to a landing page that shows an image of your lead magnet and also gives a description of what users will get if they signup. Then, include a form for your audience to signup.
The homepage is one of the most viewed pages of your website, making it a great location for optimizing signups. Putting your opt-in towards the top ensures that visitors see the offer as soon as they land on your website without having to scroll.
If your website has a sidebar, this is another great location to include your lead magnet. Depending on where your visitors come from, it’s possible that they may land on a blog post or a page of your website before seeing your homepage. By including an opt-in form in your sidebar, you won’t miss out on capturing any potential leads.
If website visitors are reading your blog posts, it means they like the content that you have to offer! Therefore, this provides the perfect opportunity to invite them to opt-in to your email list. You can do this by offering a content upgrade within the post itself. A content upgrade is like a lead magnet (it’s a freebie they will receive for signing up), however it provides additional material to that specific blog post in exchange for their email.
The footer is another great place to include your email list opt-in. Including the opt-in in your footer will have it appear on every page of your website, ensureing that no matter where someone ends up they have the option to signup!