Out of all the Social Media platforms that are out there at the moment, Pinterest is hands down my favourite platform to work with. Whether it’s for my clients, or simply just browsing for inspiration, Pinterest really is a great platform.
One of the main reasons why I love Pinterest is because it’s great at bringing your website traffic. In order to make Pinterest your top traffic referral, you need to make your ‘pins’ go viral. It may sound like a scary/difficult concept, but it really isn’t! Here are my favourite tips for making a pin go viral on Pinterest.
1. Choose Your Colour Palette
I’m not sure about you, but I’m instantly drawn into anything pink when it comes to visuals. Choosing a colour palette carefully for your pins can have an affect on how many re-pins it gets! Think about what colours you’re instantly drawn into, what are they? If you’re a business or brand, you should already have a colour palette that you use on your website, logo and marketing material – this should be the colour you use for your pins to keep it in-line with your branding.
2. Size Matters
On Pinterest, the bigger the pin, the better! You want your pins to take up as much space as possible on the Pinterest newsfeed, hence why most people always lean towards the verticle-style pins. Steer away from square or landscape images to keep your pins as eye-catching and attention-grabbing as possible. Tip: A great image size is 800w px x 1,200h px.
2. Branding Is Key
If you want to seem like a trustworthy, reliable source in the world of Pinterest, it’s time to start incorporating your branding into your Pinterest profile. Not only will this help your work become more recognisable, thus resulting in more re-pins, but you’ll also look like a professional who knows what they’re doing! As best practice, make sure to include your logo, your typography, your colour palette and your URL into your pins.
3. Have A Way With Your Words
The pins that go viral on Pinterest most likely have some catchy phrase plastered all over it, helping to draw an audience in. Remember, you have 2 seconds to capture someone’s attention, so think about what you want to say. Create excitement and make somebody looking at your pin want to read more! Be the queen of clickbait, if you will. Use numbers, exciting words and even £ figures if it relates.
4. Be Bold
When you scroll down your Pinterest newsfeed, take note of what catches your attention. Is it the image, is it the text? If so, what about it grabs your attention? Is the font bold, is it bright? Steer clear from fonts that are difficult to read, switch up your font size and alter the colour of different text.
5. Rich Pins
No, they don’t make you money. A rich pin will result in your pin having more information attached to it, hence making it appear more! If Pinterest thinks your pins are of high-quality, it is more likely to be recommended to people. The more people that see your pin, the better.
6. Captions Count
With Pinterest being such a visual platform, it’s easy to forget about the little caption box when you go to pin/re-pin content.Whether pinning your own pins or re-pinng somebody else’s, it’s vital that the caption section is filled out to help boost the pin in search results and have it classed as a ‘high-quality’ pin.
7. Keep Re-Pinning It
If you want an image to go viral, you have to make it be seen regularly. You can’t just pin something once and expect it to magically happen by itself. Keep re-pinning your content several times over the space of a few hours to build momentum. Pinterest is a big space and it’s easy for your pins to get lost in the crowd. Re-pinning helps keep it relevant and at the forefront. If your pin relates to a few Pinterest boards of yours, make sure it’s showing up in each board. Join Pinterest groups and add your pins to them so that they’re seen by the boards followers. Oh, and don’t forget to share the love for other people and re-pin their content too!