Whether it’s due to overwhelm or sheer anticipation to get themselves out there, a common mistake that many business owners make today is failure to be strategic when it comes to their Social Media presence. To put it bluntly, posting aimlessly just for the sake of posting is the quickest way to get burnt out. In this blog post, I’ll be sharing with you four reasons of why it’s so important for your business to have a Social Media marketing strategy in place.
1. You’ll Be Posting With Purpose
“I don’t know what to post on Social Media.” Does this sound a bit like you? The quickest and most surefire way to get fed up with your Social Media is to post just for the sake of posting. When you have an actual strategy in place, your online presence isn’t going to be stressful or hard work because you know exactly what content you’re going to be posting every week. Not only will this allow you to remain active, but it will also assist you in actually reaching your goals – whether that be brand awareness, lead generation, or client/customer acquisition.
2. You’ll Be Connecting With Your Target Audience
Nothing wastes more time on Social Media than to share your posts all day to the wrong audience. The entire purpose of Social Media is to be exactly that. Social! As a business owner, it should be your aim to be social with your target audience. So often, I see business owners struggling to show up in the places where their target audience is hanging out in the online space. When you’re strategic about your Social Media, you won’t waste time posting content in places or on platforms where your target audience isn’t.
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3. Your Social Profiles Will Be Optimised To Convert
When using Social Media for your business, the goal should be to lead your followers to take an action. Examples of actions can include clicking on to your website, subscribing to your email list, purchasing your product, or enquiring about your services. When your audience takes an action that you intend, this is called a “conversion”. Each Social Media platform can be optimised so that you can get more conversions.
4. You’ll Actually See A ROI From Your Social Media
Having a Social Media strategy in place for your business ensures that you’ll receive a ROI (Return On Investment). A Social Media strategy requires your content to be goal-oriented and for you to be showing up when and where your target audience is online. You will hugely increase your chances of getting real results for your business by approaching Social Media strategically rather than aimlessly.